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For those of you who still check up on our blog, Thank you. As for everyone else, you will probably be reading this sometime in 2012. HAPPY NEW YEAR!!!

I could sit here and blab about what’s been going on, but you probably read all the bullshit on twitter/facebook and see our lives unravel on our personal blogs. So I wont. I want to talk about the brand, CLSC. No, not C-L-S-C. It’s pronounced (classic). With a little over two years under our belts, we find ourselves asking what the next step is. No, not cut n sew or denim, that’d be retarded. Next step as in, “how the fuck are we going to grow?” See starting a brand sucks. Really, it does. You think it’s just finding a screen printer, making “sick” graphics, and selling em to all the homies right? HELL NO. Because at the end of the day you might be the most popular person in the city, but your homies are out spending money on their chicks and illegal substances and Plan B pills. So if the homies aren’t buying your products, who is? Fans? Of what? Your brand that’s been paddling in water for a couple months? Nope. But if so, you have amazing friends and should get them a Christmas card this year. They deserve it.

Anyways, back to CLSC.

We’ve met on various occasions throughout the last few weeks and have come up with a few ideas on “growth.” We’ve talked about magazine ads, product placement, events, collaborations, sneak peeks, crazy look books , traveling, the works. We looked into magazine ads and they didn’t make our stomaches feel too great. With competitors in the same pool being advertised in magazines we actually care about, we found ourselves researching prices.With ads being priced in the hundreds to thousands, we found ourselves laughing it off , lighting a blunt, and pushing it to the side until we can easily throw down a couple grand for one page in Complex. Awesome shirt of the week? No clue how that happened.

Product placement in a nutshell is putting your product on someone cool. Yall remember when Lil Wayne wore the red Muskas and KR3W denim right? Yeah, every damn kid in America had that same outfit on before the show was even over. Sales went through the roof and Krew/Supra couldn’t have been happier. How he got the product? Who knows. But those few seconds are what paid their bills for the next decade. So how do you get someone cool to wear your product? Fuck it, who knows. Just make good stuff and hopefully one day you’ll get hit up by Darren Collison of the Indiana Pacers for some new shit. No clue how that happened.

BEN HUNDREDS! WOO!

Events are the worst. You put it up on Facebook, 400 people RSVP, then you’re left with 8 bottles of really bad vodka, 2 ugly drunk chicks, and 100 guys who are all asking where the girls are at. I’ve talked about it hundreds of times but got to bring it back up. Our first event ever was a house party in Rancho Cucamonga. More than 500 people showed up and somehow Dom Kennedy, Casey Veggies, and OverDoz performed on top of a pool table. Our RSVP list was only up to about 100. How it happened? who knows. But damn did we have that house JUMPIN. Besides that, we’ve had a handful of other events. One REALLY bad one, and 3 good ones. Shout out to Backside for holding us down!

We’ve done one collaboration and couldn’t be more hyped on the way it turned out. Alexander Spit is a co-worker and huge inspiration to me. Like us, he came from nothing and is making his way up the totem pole for being 100% himself. 2 years ago a collaboration seemed impossible. Now, I find myself waking up on his living room couch in the same clothes as last night and barging in on him making love to a school teacher on a weekly basis. Finally after years of preparation, we made an ILL ass hat and sold out of in a matter of days. How it all ended up coming together and being one of our best selling items? Who knows.

Fuck sneak peeks, we don’t do em. Your sketchy ass could easily steal my idea and print my FALL 12 piece in Spring. NOT HAPPENING. SORRY.

Easily one of the most memorable look books that will go down in CLSC history went down last season. We got tickets from our boy Richard to go to the UCLA vs. Texas game. We decided to shoot it there. Not having any clue what we were going to do. Brick Stowell accompanied our adventure and documented the shit out of it. With blogs that we knew of and ones that we didn’t blogging our look book, the feedback was quickly over filling our inboxes with interest in the brand. Now Brick works for Odd Future as a manager and photographer. There’s even a kid on twitter who took his name after he erased his and is pretending to be him. How we got Brick to shoot the look book? Who knows.

New York, San Francisco, Las Vegas, and Los Angeles are the only places we’ve approached with our CLSC brand. New York shot us down, San Francisco shot us down, Las Vegas shot us down, shit Los Angeles has even shot us down and we live here. Where else is there to go? Overseas? Drop a couple hundred dollars on a plane ticket? No Thanks. We were bummed after our failed attempts and tried to figure out how we we’re going to get to these states that we knew we couldn’t afford to get to. I got out of jail and Nelson showed me this list of vendors that were either interested in our collection but not picking up due to whatever reason, interested and wanted to pick it up on consignment, interested and were actually placing an order, or cussed us out and told us we’d never make it. That was the best section to me. This year, we are located in Missouri, Arizona, Hawaii, and California. Beginning 2012 we will be located in 4 more states, and 1 more country. Yup, I said it. COUNTRY. You really think me and Nelson had funds to go there? Nope. So how’d it all happen?

ORGANICALLY.

PERFECT . YOUR . CRAFT

Sale goes up at midnight after you stuff your faces. Come one come all! ONLINE ONLY!

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Now available on our online shop and a store near you!

Thank you

I’m writing this slightly intoxicated, and fully satisfied. Thank you to everyone who came out tonight. I couldn’t be more content with the turn out. Whether you RSVP’d or snuck in, we hope you enjoyed it. I know I did, I’m half naked, with a sandy haired woman pulling at my waist, and the Bee Gee’s coming out of my mac with 6 bars of volume. I have work in the morning so I’ll make this quick. Alexander Spit is a MONSTER. These Long Strange Nights will be on full rotation for the next year. Our collaboration snap back is one of thee proudest pieces I’ve designed. What’s up Ladies. Thank you for supporting some goons who don’t know no betta.

CLSC X ALEXANDER SPIT

PYC